Black owned or Founded Beauty brands

Briogeo™

 Haircare packed with all-natural, vegan ingredients that you can feel good about. 

Bevel™

Total grooming solutions from head to toe.

Rucker Roots

Female-founded, these 100% vegan products make it easy for you to rock your roots. 

Grace Elaye™

The SLAP (Satin-lined cap) protects each strand in style.

Design Essentials®

Just your (hair) type: Formulated and made by people of color.

OBIA Naturals

Vegan products to give your hair and skin the royal treatment they deserve.

Urban Hydration

Let thirsty locks fall where they may! Moisturizing products for healthy, happy hair.

Just your (hair) type

Comb through Black-owned and founded haircare brands your locks are sure to love.

Bread Beauty Supply™

Haircare basics for not-so-basic hair. 
Spend less time washing, more time living.

Adwoa

Happy scalp, happy hair! Clean, gender neutral beauty for all textures.

Briogeo™

All-natural, vegan ingredients that you can feel good about.

Design Essentials® Platinum

Design Essentials® most prestigious and innovative collection yet.

Mizani®

Strike the perfect balance of moisture and strength in any style.

Carol's Daughter®

One of the first brands to sell natural beauty recipes directly to customers.

Urban Hydration

Moisturizing products for happy, healthy hair.

OBIA Naturals

Vegan products to give your hair the royal treatment it deserves.

Genedor Beauty

Setting new standards in natural beauty with high-quality, innovative ingredients

Rucker Roots

Female-founded, these 100% vegan products make it easy to rock your roots.

Design Essentials®

Just your (hair) type: Formulated and made by people of color.

Nourish & Shine

Specifically formulated to nourish and hydrate dry hair. 

Go for glow

Shop skincare, cosmetic and wellness lines that are owned and founded by Black entrepreneurs. 

FENTY BEAUTY BY RIHANNA

Founded by Rihanna with the promise to provide beauty for all.

Shani Darden

Considered the secret behind hollywood's most flawless faces.

All eyes on these

Haircare, skincare, cosmetics and more: Check out our fave beauty buys! 

Bevel™

Total grooming solutions from head to toe.

Grace Eleyae®

The Slap (Satin-lined cap) protects each strand in style.