Jewelry & Watches Store

Mother's Day Jewelry Gifts

Make Mother's Day and everyday special with jewelry she'll love.

your diamond your decisionNatural DiamondsLab-Grown Diamonds

For the diamond & gemstone lover

For those with timeless elegance

For the watch collector

Discover our Engagement GuideShop The Engagement Guide

Special Deals

Up To 80% Off Fine Jewelry

Hot Deals

Special Deals

Up To 80% Off Fine Jewelry

Find Your Shape

Find out how to choose the best shape for your hand size!

Jewelry Protection Plan

The JCPenney jewelry/watch protection plans offer comprehensive protection.

Jewelry Education

Learn about the 5C's of diamonds, metal types and so much more.

24 or 12 Months
Special Financing

on qualifying fine jewelry and watch purchases on a JCPenney Credit Card. Get Details

*Excluded from coupons & rewards. Limited time special. Diamonds &/or lab-created gemstone in sterling silver or 14K gold over silver, for $25 ea. reg. $124.98 ea. Ring size 7. Resizing available with purchase of Lifetime Protection Plan for $25.

Find Your Next Favorite Piece at the JCPenney Jewelry Store

The ultimate finishing – or statement-making – touch to an outfit is with jewelry pieces that you love. Achieve a perfectly polished look with items from the jewelry store at JCPenney! Whether you're looking for the ideal engagement ring for your significant other, a fine necklace and pendant, or stylish fashion jewelry that mixes and matches well for everyday wear, our jewelry store has pieces that suit your needs, style, and budget. If you're looking for a memorable holiday gift, or special birthday gift, then JCPenney is the place to shop.


Present high-end watches to dads, husbands, or brothers, or give your niece or daughter personalized jewelry to commemorate her graduation. Fine jewelry, such as a 14-karat gold bracelets and diamond anniversary rings, makes a great choice for celebrating life's events, while matching jewelry sets with a necklace, bracelet, and pair of earrings are great options for wives, moms, and daughters for special occasions.


Complement Your Style with Fine Jewelry and Watches

Every wardrobe needs an array of jewelry and watches to elevate looks for work, play, and when you just want to add a bit of sparkle and shine. Choose a set of classic diamond stud earrings or 14-karat gold hoops from Liz Claiborne or Sparkle Allure for a dazzling addition for work or to style into your casual looks. Mix up your date night look with a layered selection of delicate necklaces from Effy or a fashion-forward Bijoux Bar chunky earring set. And when wedding season arrives, or you need the perfect accessories for a formal or black-tie gala, choose chic pearl adornments, a pair of dainty drop earrings, stunning chandelier earrings, or a statement piece from our fine necklaces collection.


Our large watch selection at JCPenney caters to every family member and desired style, with sporty, chic, and ultra-elegant styles from Disney to Citizen, Timex, and more. Whether you have simple tastes or prefer more elaborate accessories, the JCPenney jewelry store has you covered with fashionable designs that will elevate any outfit. Shop online and save today with special financing and free shipping available!


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